19/09/2011

Moncler launches its first online boutique

      

                              MONCLER LAUNCHES ITS FIRST ONLINE BOUTIQUE

                        AND GIVES A NEW TWIST TO THE CONCEPT OF THE WEBSITE

MONCLER.COM_LANDING PAGE_eng

Innovative and original graphics accompany the visitor into the Moncler world. Navigating it rewrites the rules
of moncler.com, which as of today no longer includes the corporate part alone, but also the brand-new virtual
store, which is optimized for iPad. As with a guided tour, visitors have the opportunity to discover and
familiarize themselves with the latest innovations, news and updates regarding the Moncler collections for men
and women, accessories, and the more technical proposals of Moncler Grenoble, taking in the Moncler S and
Moncler V collections along the way. They can all be “browsed” in the “news” section, and, most importantly,
they can be purchased in the virtual boutique, which is available in 5 languages.
The exclusiveness of the shopping experience doesn’t end at the order, but continues with the delivery in
customised packaging that emphasizes the comprehensiveness of the image and the attention paid to the
customer; both aspects for which Moncler is renowned.
The virtual store enhances the Moncler strategy, both on the retail front, which is experiencing a period of
marked expansion, and on the online presence front, with the new launch of the site and dedicated Web
promotion initiatives.
The moncler.com online store is “Powered by YOOX Group”, the Internet retail global partner for leading
fashion & design brands. YOOX Group provides the online store with an all-round solution that includes a
flexible technological platform, highly innovative interface design, global logistics, premium customer care and
many years’ experience of Internet retail.
Remo Ruffini, Moncler President and Creative Director says: “This launch is a crucial point within our global
strategy. Our retail network is also being expanded through the Web. Further initiatives that have already been
planned will respond ever better to the requirements and the demands of a world which, on one hand, is
increasingly globalized and which, on the other hand, demands exclusive proposals in retail outlets”.

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